After leaving my career in the automotive environment at the end of 2019, I have ventured a new challenge: founder and CEO. Here are my top reasons for starting a business:

driver’s seat: you don’t have to ask anyone for permission, you can start at any time and give 100%.

purpose: you create something that doesn’t exist yet. Recognize a social challenge and see how you can contribute with entrepreneurial action.

growth: So far, I have never experienced an environment in which you can develop and grow so quickly. Especially beyond yourself.

freedom: it’s your thing. You can define new rules: For better compatibility, for output-driven instead of input-driven work, for a strong and valuable team culture.

every day is different: you experience the full amplitude of life. Everything is new, there are no routines, no „we’ve always done it this way“.

Summary: Founding is addictive – and maybe I’ll dare to do it again soon.

? Louisa Herold